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Profit per hour - ISK that you will make while manufacturing the item. This does not include invention and copying times since they can usually be done in parallel. However, if the invention and copying time is the bottleneck, it will be adjusted to include it. PPH value already includes best the best decryptor (or none if that is best).

Sales Volume Ratio - This is the number of people, all producing 24/7 on 10 slots, required to fill daily demand in Jita. If it is below 1 the product will be hard to sell.

Market Trend - If you switch off helpful text descriptions, you will get raw numerical value for this one. It is price's distance from the median, divided by its IQR for the past month.